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Our Story

Hi beautiful people...

I'm Gabby Gary, the owner of Dawson & Daisy Boutique. I wanted to use this space to let all of you know more about our story...

I was born in New Orleans, LA and grew up all over the country because of my dad's profession in college basketball, but the south is where I feel the most at home. I love the hospitality, the style, and the grit. I love the femininity southern women are known for and I try to bring that into the boutique. Sometimes it’s bringing more ruffles than the midwest is prepared for, but most of all we try to bring the hospitality and customer service up to the south’s standards.

Whether it's clothing or home decor, the shop emphasizes a true boutique flair, with very limited quantities of each item being sold. This business model serves to ensure that our clients will always have unique, beautiful wardrobes but at an affordable price point. We could keep reordering certain items that everyone loves, but we started this boutique because we were tired of going to school after a shopping trip and thinking we found this amazing top only to see 2 other girls wear the same one that week. At Dawson & Daisy, we want people to feel special in what they wear and this is one way to do that.

It was the summer after my freshman year (2016) at Purdue University and my family was traveling to Europe for July and half of August, making getting an internship for that odd time frame almost impossible. My family is made up of the most supportive and encouraging people, which is why my parents asked me what I was going to do with my summer at home before we left… My planned career at that time was sports broadcasting, but I’ve always had a love for fashion. I grew up dressing my sisters and always picking out outfits for my friends. This turned into everyone asking me for fashion advice. So, I chose to take the summer and explore my passion. I researched for a few days and found that I could open my own online boutique. The boutique was online only for our first year of operation because I was in school and working as a Student Manager for the Men's Basketball team at Purdue. Through the loyalty and support of our awesome customers, I took the plunge into our first storefront in Wabash Landing in May 2017. After a larger spot opened in that same Wabash Landing, we moved to our current location in October 2017. Then we opened our second location in Broad Ripple, IN in December 2017. We are always building and growing and we love meeting every customer that walks through our doors.